SP - Production
- Project: SP Campaign
- What: Production & Casting & Styling
- Concept: Thonik
- Photo's: Daniel Cohen
For the 2009 European Parliament elections the Dutch socialist party SP developed an international “I love you” campaign. The campaign was an idea of Thonik. A small booklet was made with 27 portraits of people from the 27 diffrent EU-countries. In addition to this, a viral-movie was made to give information (in a loving way) about the political program of the SP.
5 days off - Fotoshoot
- Project: 5 days off
- What: Art-direction
- Collaboration: Wyne Veen, Dennis Duijnhouwer. Daniel Cohen, Roel Determeijer & Lucy McRae
5daysoff gave visitors and artists the opportunity to have their picture taken during the festival at the Melkweg or Paradiso in Amsterdam. Every evening a different photographer worked with a different concept. Together with Dennis Duijnhouwer, images where made in a dark room; Wyne Veen made a combination of portraits and stills; Roel Determijer created a disco cosmos; Daniel Cohen made a drawn pencil serie and Lucy McRae transformed people into green clouds.
- www.wyneveen.com
- www.dennisduijnhouwer.com
- www.danielcohen.nl
- www.herozero.nl/roel/
- www.lucymcrae.blogspot.com
- www.5daysoff.nl
- www.flickr.com/photos/5daysoff/
Postbank - Newsletter
- Project: ING Postbank
- What: Art-direction photo's & Concept
- Collaboration: JulesDavid & Firsthunch
- Photo: Mark Groeneveld
Apart from the usual product info, the account holders see real-life stories from their peers. The stories are told in an interview style and illustrated with a photo portrait. The newsletter appears every two months, a student edition and an Easy Blue (teenager) edition.
Salone Satellite - Catalogue
- Project: Catalogue, Rietveld Academie
- What: Art-direction & Design
- Photo's: Vincent Zedelius
Work by Rietveld Academie students from the design lab, textiles, glass and jewellery departments was combined to make one big sculpture. Pieces were placed on top of and alongside each other, so that everything was in focus for the photos in the catalogue. Each page is dedicated to a particular piece or product, but there is a sense of continuity, since elements of other pieces from other pages are always visible as the catalogue progresses.
Glass - Invitation
- Project: Glass dep. graduation invitation
- What: Design
Gerrit Rietveld Academy, "GLASS", 2004.
Gerrit Rietveld Academy - Identity
- Project: Identity for the Rietveld Academy
- What: Art-Direction & Design
- Collaboration: Lydia de Koning
Patterns were created - some structured, some chaotic, sometimes as fonts – of fluorescent dots, designed to become clearer when they were photocopied. The series consisted of standard A-sized letterheads, envelopes, with compliments cards and business cards. The latter were actually A6-sized sheets that could be folded to standard business-card size, which could also be used notepaper for jotting messages for the person to whom the card was given.
Hoornvanwegen - Happy New Year & Link
- Project: New Year change of address calendar
- What: Art-direction & Design
- Advert: Link Magazine
The New Year 2005 greetings card for styling company Hoornvanwegen also served as a calendar and change of address card. The calendar came in the form of a poster that could be folded into an envelope for sending styling cards. All important information for the New Year was listed in the calendar. By combining and drawing lines the information in the calendar became an agenda for 2005.
Kees de Goede - Booklet
- Project: Recto-Verso cataloque for Kees de Goede
- What: Design
Design for a booklet for Kees de Goede, an artist whose work deals with the two-sidedness of painting – usually, there is a print on the back of his work, as well as the front. For this project, the back-front, recto-verso idea is continued in a Japanese paper-folding technique.
Malkovich - Press photo
- Project: Malkovich
- What: Art-direction & Styling
- Photo: Mark Groenenveld
Malkovich are a swingcore band with a party image – as seen in this photo. Before the only female in the band left, she was usually pictured wearing bunny ears. When the new (male) bass player joined, the decision was taken to style him in a similar way. The people in the background are friends of the band, and are central to the good-time atmosphere the band create.
Butterflies - JulesFrancoise
- Project: Butterflies in your tummy sweater
- What: Art-Direction & Design & Production
- Collaboration: Jules David
These screen-printed sweatshirts were designed in pairs: each shirt shows the butterfly pattern at stomach-level. The label is hand-made and is always one of a pair.
Pal West Fashion Studio - Identity
- Project: Pal West Identity
- What: Art-direction & Design
- Collaboration: Tobias Krasenberg
- Published: Items #3, 2009
In the Pal West Fashion Studio, a group of youngsters are given the unique opportunity to develop their own fashion brand with help from a team of professional designers. The new fashion brand was presented during a spectacular event. Two main colors for this years collection were used in the communiaction items and venue for the event named “We were here”. After the event a lookbook (fold-up poster) was made to show the collection the children made, as well as soundbites concerning the “We were here” project. The pictures on the front of the poster show the items they designed, taken while the items were thrown in the air. The back of the poster is a collectionof short thoughts, perceptions and a rap-lyric. The poster was folded to A5 format, as were all the other items used in the communication concerning the “We were here” project.
DJVT - Singlecover
- Project: Shenkie - De jeugd van tegenwoordig
- What: Design
- Collaboration: Pepijn Fabergé
Shenkie in de koelkast
Kenker je bent een fool gast
Oublié, quelque chose
Faffie, faffie, oeh ah
Jellinek - 'Niet zomaar verslaafd!?'
- Project: Dvdbox 'Niet zomaar verslaafd!?'
- What: Art-direction & Design
The dvdbox 'Niet zomaar verslaafd!?' is a product from Jellinek-Jeugdnet and it alows the youth to explain why they were motivated to take canabis. The dvd contains interviews with young people about their drug use with a view to inform others. The box was printed with the iris-print technique, giving the booklet and cover a very colorfull esthetic with only one printlayer.
Open day - Poster
- Project: Open day Poster
- What: Art-Direction & Design
- Collaboration: Lydia de Koning
Open day Poster 2002, Gerrit Rietveld Academy.
Magali Reus - Identity
- Project: Identity Graduation Magali Reus
- What: Design
- Typedesign: Artur Schmal
The front of the cards shows Reus' work: High Spirits - Matt, Johnny, Chris and Mark - Deliquescere - 05/05/05. Magali Reus spent time as a child staring at the fountains of Holland's suburban shopping malls. She soon developed an acute awareness of the media landscape, with their fusions of Eniwetok, Freud and Disneyland.
N210 - Kunstgebouw
- Project: N210, Met andere ogen
- What: Design & Illustrations
Designs for booklet, map, poster and flyer for the Kunstgebouw project which placed works of art along the N210 bus route. The booklet (which could be adapted into a flyer and/or invitation by the addition of stickers) shows each piece of art in illustrated form and details who it is by and at which bus stops it could be seen. On the map, sites were pinpointed with big black dots, and on the route they were marked by big black balloons.
Angelique Hoorn - Website
- Project: Angelique Hoorn
- What: Art-direction & Design
- Interactive: Canned Concept
- Text: First Hunch
Angelique Hoorn is a company for stylists & hair and make-up artists. The website gives the option to choose images for your personal selection. This selection can be sent to an email address and also downloaded as pdf. For every artist represented on the site, there is personal information and a pdf of their work. The site also has a backstage button, where you can find special stylists’ photo shoot snapshots.
Kunsten92 - Annual Report
- Project: Kunsten 92
- What: Concept & Design
- Collaboration: Artur Schmal / workfortehmasses.com
Super talented typographer Artur Schmal and Maartje van Nimwegen worked together on an annual report for Kunsten '92. We wanted to emphasize the relation between Kunsten '92 and her diverse members from all over the cultural sector, by using handdrawn ampersand characters as the lead visuals.
Coolpolitics & Hyves - Identity
- Project: Coolpolitics & Hyves go Europe
- What: Art-direction & Design
- Photo's: Wyne Veen
Coolpolitics collaborated with Hyves to give information about the European elections in 2009. Before the elections, they organized four debates with different themes on special locations: the Free Fall debate (about money), for example, was held in amusement park Walibi Flevo after a ride in the free fall rollercoaster. For every debate an image was made to visualize the theme and location. These images, including the titels of the debates, were used for the artwork of the project.
Unfortunate Coordinates - Booklet
- Project: Booklet of Vincent Zedelius’ photographs
- What: Design
- Photo's: Vincent Zedelius
Design for a booklet of Vincent Zedelius’ photographs of Otzenrath, a ghost town in Germany. The inhabitants were evacuated in 1999 to make way for the Garzweiler 2 open-cast mine, and the book explores the abandoned streets and crumbling houses. The outside cover is plain white, the inside the same colour as Die Blauen Bücher series of books published in Germany in the 1930s: typological studies of towns, architecture, people and cultures. The use of this very German colour blue along with the blank pages echo the strange emptiness of the abandoned town in North Rhine-Westphalia.
Marjan Pejoski & KTZ - Lookbooks
- Project: Lookbooks collection ’05 - ‘06
- What: Design
Lookbooks for men’s and women’s collections by UK-based fashion designer Marjan Pejoski / KTZ.
De Optimist - Identity
- Project: De Optimist
- What: Design
- Collaboration: Artur Schmal
- bijv. Project:
De Optimist is a digital magazine focusing on culture in (almost) every sense of the word: literature, art, photography, cinema, design, music, illustration. De Optimist is for readers, writers and artists who have an eclectic taste, an open mind and a preference to stay off the beaten track. Artur Schmal (workforthemasses.com) and Maartje van Nimwegen provided the design for this stubborn creature. De Optimist was presented at the Crossing Border festival in The Hague November '09 with writers, artists, poets and live music performances. Also seen at boekhandel Van Stockum & Het Parool.
Praktijk Buro - Catalogue
- Project: Praktijk Buro
- What: Art-direction & Design
- Photo's: Popel Coumou
The Praktijk Buro is an agency run by the Rietveld Academie to match its students with “real world” collaborative projects. These collaborations happen in several disciplines, often more than one at a time. The envelope the catalogue was distributed in is colour-coded, and can be used as the index: each field of interest is given a colour, for example, red for exhibitions, purple for music. On each page of the catalogue a model holds something relating to a particular project, described in detail in the bottom corner. The colour(s) of the models’ clothing shows the discipline(s) involved in the project they represent.
Class of 2003 - Yearbook
- Project: Class of 2003
- What: Endexam project Rietveld Academie
- Collaboration: Bart de Baets
- Photo's: Thomas Manneke & Bas Solleveld
- Winner of: Berlage Fonds and Albert Klein Prize
Sealed buff folder opens to reveal colour poster and yearbook for that year’s graduating graphic design students. The poster consists of nine photographs. The first is a standard group arrangement. The remaining eight are ordered by height; friendships; wearing uniform clothing; wearing each others’ clothes; using lookalikes; seen from behind; covered with velvet. The back of the poster explains the different poses, and gives information about the students and their stand-ins. In the booklet, there is a Q&A about and a photo of each student (actually the designers disguised as each of them).
Aux Raus - Press photo
- Project: Aux Raus
- What: Art-Direction & Styling
- Photo: Mark Groeneveld
Aux Raus typography pillowfight. Thanks to: Wong, CC, Fatma, Wyne, Isabella, Huge, R.R, Ernesto, Miriam, Simon, Thomas & Micha.
Stranger Festival - Photo & Video Shoot
- Project: Stranger Festival
- What: Concept & Styling for Photo & Video Shoot
- Production: Awards
- Film & Edit: Rutger van der Zee
- Photo's: Mark Groeneveld
- Art-direction & Design: Julien Rademaker
StrangerFestival is Europe’s biggest event for young video makers & fans sharing stories.
- www.julesdavid.com
- www.strangerfestival.com
- www.flickr.com/groups/strangerfestival
- www.markgroeneveld.com
Paper, Rock, Scissors - JulesFrancoise
- Project: Paper, Rock, Scissors shirt
- What: Art-Direction & Design
- Collaboration: Jules David
Rock, paper, scissors T-shirt. The hand-gestures game transformed into T-shirts.
Happy Half Year - Free Work
- Project: Happy Half Year
- What: Art Direction & Design
- Photo's: Mark Groeneveld
- Styling: Daniel Pantouw
- Typedesign: Artur Schmal
- Print: Drukkerij robstolk
This card, to be sent halfway through the year, plays with the notion of the Dutch New Year’s greeting card. The concept of the card was to show the passage of time and giving a nod to changing trends. Divided into two, the pictures on either half are not quite identical and it is not the same model on each side, but twins. The typography on each side uses the same font grid, but one side uses an older font, while the other uses more modern lettering.
IST Styling Clinic - Website/Identity
- Project: IST Styling Clinic
- What: Art-direction & Design
- Photo's: Elsbeth Struijk van Bergen
The website and company identity for Steven Dahlberg’s stylists’ school were based on four pictures of a model which progress from unclothed to clothed and fully styled. As the website is navigated, the model adds clothes layer by layer.
Stichting de Bakkerij - Ikgawatdoen.nl
- Project: IKGAWATDOEN.nl
- What: Art-direction & Design
- Collaboration: Simon van Arkel, Stichting de Bakkerij
This website is for an initiative from Stichting de Bakkerij. The website was created for, and partly by children in Slotervaart, Amsterdam. They can check out what they can do in their spare time on a day to day basis. Information about the things they can do and city maps are intergrated. The letters for the logo where designed in a typography class with the children.