Angelique Hoorn - Website
- Project: Angelique Hoorn
- What: Art-direction & Design
- Interactive: Canned Concept
- Text: First Hunch
Angelique Hoorn is a company for stylists & hair and make-up artists. The website gives the option to choose images for your personal selection. This selection can be sent to an email address and also downloaded as pdf. For every artist represented on the site, there is personal information and a pdf of their work. The site also has a backstage button, where you can find special stylists’ photo shoot snapshots.
Aux Raus - Press photo
- Project: Aux Raus
- What: Art-Direction & Styling
- Photo: Mark Groeneveld
Aux Raus typography pillowfight. Thanks to: Wong, CC, Fatma, Wyne, Isabella, Huge, R.R, Ernesto, Miriam, Simon, Thomas & Micha.
Butterflies - JulesFrancoise
- Project: Butterflies in your tummy sweater
- What: Art-Direction & Design & Production
- Collaboration: Jules David
These screen-printed sweatshirts were designed in pairs: each shirt shows the butterfly pattern at stomach-level. The label is hand-made and is always one of a pair.
Class of 2003 - Yearbook
- Project: Class of 2003
- What: Endexam project Rietveld Academie
- Collaboration: Bart de Baets
- Photo's: Thomas Manneke & Bas Solleveld
- Winner of: Berlage Fonds and Albert Klein Prize
Sealed buff folder opens to reveal colour poster and yearbook for that year’s graduating graphic design students. The poster consists of nine photographs. The first is a standard group arrangement. The remaining eight are ordered by height; friendships; wearing uniform clothing; wearing each others’ clothes; using lookalikes; seen from behind; covered with velvet. The back of the poster explains the different poses, and gives information about the students and their stand-ins. In the booklet, there is a Q&A about and a photo of each student (actually the designers disguised as each of them).
De Jeugd van Tegenwoordig - Singlecover
- Project: Shenkie - De jeugd van tegenwoordig
- What: Design
- Collaboration: Pepijn Fabergé
Shenkie in de koelkast
Kenker je bent een fool gast
Oublié, quelque chose
Faffie, faffie, oeh ah
Gerrit Rietveld Academy - Identity
- Project: Identity for the Rietveld Academy
- What: Art-Direction & Design
- Collaboration: Lydia de Koning
Patterns were created - some structured, some chaotic, sometimes as fonts – of fluorescent dots, designed to become clearer when they were photocopied. The series consisted of standard A-sized letterheads, envelopes, with compliments cards and business cards. The latter were actually A6-sized sheets that could be folded to standard business-card size, which could also be used notepaper for jotting messages for the person to whom the card was given.
Glass - Invitation
- Project: Glass dep. graduation invitation
- What: Design
Gerrit Rietveld Academy, "GLASS", 2004.
Happy Half Year - Free Work
- Project: Happy Half Year
- What: Art Direction & Design
- Photo's: Mark Groeneveld
- Styling: Daniel Pantouw
- Typedesign: Artur Schmal
- Print: Drukkerij robstolk
This card, to be sent halfway through the year, plays with the notion of the Dutch New Year’s greeting card. The concept of the card was to show the passage of time and giving a nod to changing trends. Divided into two, the pictures on either half are not quite identical and it is not the same model on each side, but twins. The typography on each side uses the same font grid, but one side uses an older font, while the other uses more modern lettering.
Hoornvanwegen - Happy New Year & Link
- Project: New Year change of address calendar
- What: Art-direction & Design
- Advert: Link Magazine
The New Year 2005 greetings card for styling company Hoornvanwegen also served as a calendar and change of address card. The calendar came in the form of a poster that could be folded into an envelope for sending styling cards. All important information for the New Year was listed in the calendar. By combining and drawing lines the information in the calendar became an agenda for 2005.
IST Styling Clinic - Website/Identity
- Project: IST Styling Clinic
- What: Art-direction & Design
- Photo's: Elsbeth Struijk van Bergen
The website and company identity for Steven Dahlberg’s stylists’ school were based on four pictures of a model which progress from unclothed to clothed and fully styled. As the website is navigated, the model adds clothes layer by layer.
Jellinek - 'Niet zomaar verslaafd!?'
- Project: Dvdbox 'Niet zomaar verslaafd!?'
- What: Art-direction & Design
The dvdbox 'Niet zomaar verslaafd!?' is a product from Jellinek-Jeugdnet and it alows the youth to explain why they were motivated to take canabis. The dvd contains interviews with young people about their drug use with a view to inform others. The box was printed with the iris-print technique, giving the booklet and cover a very colorfull esthetic with only one printlayer.
Kees de Goede - Booklet
- Project: Recto-Verso cataloque for Kees de Goede
- What: Design
Design for a booklet for Kees de Goede, an artist whose work deals with the two-sidedness of painting – usually, there is a print on the back of his work, as well as the front. For this project, the back-front, recto-verso idea is continued in a Japanese paper-folding technique.
Magali Reus - Identity
- Project: Identity Graduation Magali Reus
- What: Design
- Typedesign: Artur Schmal
The front of the cards shows Reus' work: High Spirits - Matt, Johnny, Chris and Mark - Deliquescere - 05/05/05. Magali Reus spent time as a child staring at the fountains of Holland's suburban shopping malls. She soon developed an acute awareness of the media landscape, with their fusions of Eniwetok, Freud and Disneyland.
Malkovich - Press photo
- Project: Malkovich
- What: Art-direction & Styling
- Photo: Mark Groenenveld
Malkovich are a swingcore band with a party image – as seen in this photo. Before the only female in the band left, she was usually pictured wearing bunny ears. When the new (male) bass player joined, the decision was taken to style him in a similar way. The people in the background are friends of the band, and are central to the good-time atmosphere the band create.
Marjan Pejoski & KTZ - Lookbooks
- Project: Lookbooks collection ’05 - ‘06
- What: Design
Lookbooks for men’s and women’s collections by UK-based fashion designer Marjan Pejoski / KTZ.
N210 - Kunstgebouw
- Project: N210, Met andere ogen
- What: Design & Illustrations
Designs for booklet, map, poster and flyer for the Kunstgebouw project which placed works of art along the N210 bus route. The booklet (which could be adapted into a flyer and/or invitation by the addition of stickers) shows each piece of art in illustrated form and details who it is by and at which bus stops it could be seen. On the map, sites were pinpointed with big black dots, and on the route they were marked by big black balloons.
Open day - Poster
- Project: Open day Poster
- What: Art-Direction & Design
- Collaboration: Lydia de Koning
Open day Poster 2002, Gerrit Rietveld Academy.
Pal West Fashion Studio - Identity
- Project: Pal West Identity
- What: Art-direction & Design
- Collaboration: Sopa000
In the Pal West Fashion Studio, a group of youngsters are given the unique opportunity to develop their own fashion brand with help from a team of professional designers. The new fashion brand was presented during a spectacular event. Two main colors for this years collection were used in the communiaction items and venue for the event.
Paper, Rock, Scissors - JulesFrancoise
- Project: Paper, Rock, Scissors shirt
- What: Art-Direction & Design
- Collaboration: Jules David
Rock, paper, scissors T-shirt. The hand-gestures game transformed into T-shirts.
Praktijk Buro - Catalogue
- Project: Praktijk Buro
- What: Art-Direction & Design
- Photo's: Popel Coumou
The Praktijk Buro is an agency run by the Rietveld Academie to match its students with “real world” collaborative projects. These collaborations happen in several disciplines, often more than one at a time. The envelope the catalogue was distributed in is colour-coded, and can be used as the index: each field of interest is given a colour, for example, red for exhibitions, purple for music. On each page of the catalogue a model holds something relating to a particular project, described in detail in the bottom corner. The colour(s) of the models’ clothing shows the discipline(s) involved in the project they represent.
Salone Satellite - Catalogue
- Project: Catalogue, Rietveld Academie
- What: Art-direction & Design
- Photo's: Vincent Zedelius
Work by Rietveld Academie students from the design lab, textiles, glass and jewellery departments was combined to make one big sculpture. Pieces were placed on top of and alongside each other, so that everything was in focus for the photos in the catalogue. Each page is dedicated to a particular piece or product, but there is a sense of continuity, since elements of other pieces from other pages are always visible as the catalogue progresses.
Stichting de Bakkerij - Ikgawatdoen.nl
- Project: IKGAWATDOEN.nl
- What: Art-direction & Design
- Collaboration: Simon van Arkel, Stichting de Bakkerij
This website is for an initiative from Stichting de Bakkerij. The website was created for, and partly by children in Slotervaart, Amsterdam. They can check out what they can do in their spare time on a day to day basis. Information about the things they can do and city maps are intergrated. The letters for the logo where designed in a typography class with the children.
Stranger Festival - Photo & Video Shoot
- Project: Stranger Festival
- What: Concept & Styling for Photo & Video Shoot
- Production: Awards
- Film & Edit: Rutger van der Zee
- Photo's: Mark Groeneveld
- Art-direction & Design: Julien Rademaker
StrangerFestival is Europe’s biggest event for young video makers & fans sharing stories.
- www.julesdavid.com
- www.strangerfestival.com
- www.flickr.com/groups/strangerfestival
- www.markgroeneveld.com
Unfortunate Coordinates - Booklet
- Project: Booklet of Vincent Zedelius’ photographs
- What: Design
- Photo's: Vincent Zedelius
Design for a booklet of Vincent Zedelius’ photographs of Otzenrath, a ghost town in Germany. The inhabitants were evacuated in 1999 to make way for the Garzweiler 2 open-cast mine, and the book explores the abandoned streets and crumbling houses. The outside cover is plain white, the inside the same colour as Die Blauen Bücher series of books published in Germany in the 1930s: typological studies of towns, architecture, people and cultures. The use of this very German colour blue along with the blank pages echo the strange emptiness of the abandoned town in North Rhine-Westphalia.