Gerrit Rietveld Academy - Identity


GRA IdentityGRA IdentityGRA IdentityGRA Identity Compliments CardGRA Identity Bussiness Card
  • Project: Identity for the Rietveld Academy
  • What: Art-Direction & Design
  • Collaboration: Lydia de Koning

Patterns were created - some structured, some chaotic, sometimes as fonts – of fluorescent dots, designed to become clearer when they were photocopied. The series consisted of standard A-sized letterheads, envelopes, with compliments cards and business cards. The latter were actually A6-sized sheets that could be folded to standard business-card size, which could also be used notepaper for jotting messages for the person to whom the card was given. 


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