Gerrit Rietveld Academy - Identity




- Project: Identity for the Rietveld Academy
- What: Art-Direction & Design
- Collaboration: Lydia de Koning
Patterns were created - some structured, some chaotic, sometimes as fonts – of fluorescent dots, designed to become clearer when they were photocopied. The series consisted of standard A-sized letterheads, envelopes, with compliments cards and business cards. The latter were actually A6-sized sheets that could be folded to standard business-card size, which could also be used notepaper for jotting messages for the person to whom the card was given.
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