Pal West Fashion Studio - Identity


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  • Project: Pal West Identity
  • What: Art-direction & Design
  • Collaboration: Tobias Krasenberg
  • Published: Items #3, 2009

In the Pal West Fashion Studio, a group of youngsters are given the unique opportunity to develop their own fashion brand with help from a team of professional designers. The new fashion brand was presented during a spectacular event. Two main colors for this years collection were used in the communiaction items and venue for the event named “We were here”. After the event a lookbook (fold-up poster) was made to show the collection the children made, as well as soundbites concerning the “We were here” project. The pictures on the front of the poster show the items they designed, taken while the items were thrown in the air. The back of the poster is a collectionof short thoughts, perceptions and a rap-lyric. The poster was folded to A5 format, as were all the other items used in the communication concerning the “We were here” project.


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