Voordekunst - Event & Campaign


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  • Project: Voordekunst
  • What: Concept for event & campaign

Voordekunst is a Dutch crowd funding website that helps artists finance their art projects and gives every artloving person (or company) the chance to become a true mecenas. The website of voordekunst was officially launched on November 4th 2010, with a smashing offline event in the Hirsch building in Amsterdam, translating the look and functionality of the site to a physical level. The five (active) projects that were on the website during the time of the launch were represented by small ‘islands’ on which the artists promoted their project in various ways. Visitors could donate on the spot, after which they received a ribbon to honor their support. They could also pose for portraits, wearing the mask of the artist they supported. After the launch, these portraits were used for the poster campaign of voordekunst; posters were spread throughout the city.


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