Happy Half Year - Free Work

• Project: Happy Half Year
• What: Art Direction & Design
• Photo's: Mark Groeneveld
• Styling: Daniel Pantouw
• Typedesign: Artur Schmal
• Print: Drukkerij robstolk

This card, to be sent halfway through the year, plays with the notion of the Dutch New Year’s greeting card. The concept of the card was to show the passage of time and giving a nod to changing trends. Divided into two, the pictures on either half are not quite identical and it is not the same model on each side, but twins. The typography on each side uses the same font grid, but one side uses an older font, while the other uses more modern lettering.

• www.markgroeneveld.com
• www.angeliquehoorn.com
• www.workforthemasses.com
• www.robstolk.nl

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